Healthcare Social Media
13 Aug

Social media is making a big splash in the healthcare industry by making it easier for healthcare brands to communicate with current and potential patients.


The newest additional to the social media stream is Pinterest.  Pinterest allows you to educate, showcase and humanize your healthcare brand.  Many healthcare brands have not even tapped into the potential Pinterest offers to engage and inform your communities.  

Dress Code Consultation Stars
08 Aug

“Long before I am near enough to talk to you on the street, in a meeting or at a party, you announce your sex, age and class to me through what you are wearing- and very possibly give me important information (or misinformation) as to your occupation, origin, personality, opinions, tastes and current mood.” Allison Lurie, Author of The Language of Clothes.

Branded Uniforms
06 Aug

Have you met Don Draper?  He’s the lead character on Mad Men – a television show set in the 1960s, at a fictional advertising agency on Madison Avenue in New York City.  Don is a hard-drinking, chain-smoking executive with a shadowy past who has achieved success in advertising (thanks Wikipedia).  And boy does he know how to manage his personal brand.  From The Daily Muse, “When Don walks into a room, you know he means business—he dresses the part, arrives prepared, and is perfectly poised in his delivery.”  

Co-op Laundry Facility
01 Aug

Definition of Space:

a: a limited extent in one, two, or three dimensions :, area, volume
b: an extent set apart or available <parking space> <floor space>

This weekend instead of playing golf, I decided to tackle my garage and finally clean it out so we could use it for what it was intended for - parking our cars.  I was immediately faced with two dilemmas:  

Outsourcing Services
30 Jul

My neighbor Mary walked past my house on her way to and from work, five days a week.  She worked in the laundry at the neighborhood hospital.  One day she said a doctor had pulled her aside and told her to find another job.  He went on to tell her that a big layoff was coming to the hospital, and he knew of an

Donna Karan image
25 Jul

Can you imagine a world famous clothing designer working with a hospital on an avant-guard medical scenario? That
is exactly what Donna Karan is pioneering with Beth Israel Medical Center. They are working together on redesigning cancer care to make it “patient- centered” by combining holistic medical therapies with allopathic treatments.

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This week, we're picking back up on the rapidly emerging industry of RFID Technology. As I had mentioned in last month's blog post, the amount of advantages to using this technology is unbeatable.

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