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Why Uniforms?

Why Uniforms? Research shows employees who wear a uniform can perform at a higher level than those who don’t.* Also, for many in the retail or services market, it’s all about Employee Identification, Customer Confidence, Security and Branding.

A uniform program ensures:

• Employees look professional and make a positive first impression -- critical during first visits or service calls.
• Employees convey an image that earns consumers’ trust, while remaining comfortable.
• Employees can be quickly distinguished from other visitors or from customers, enhancing employee identification and security.
• The company’s brand is projected consistently by all uniformed employees within a specific location and from store to store.
• Research shows employees who wear a uniform can perform at a higher level that those who don’t.

97 percent of the public believes uniforms make employees easier to recognize.**

When you compare a uniform program to wearing retail street clothes, uniforms win. Unlike the carefully crafted uniform garments manufactured and provided by Superior Uniform Group, retail garments don’t perform as well.

• Retail garments are inconsistent in quality, color and design.
• Retail fabrics are not selected for both the durability and comfort demanded by an employee uniform program.
• Retail garment construction is not designed for daily wear or frequent washings.
• Retail garments typical cost the wearer more, both in terms of initial and replacement cost.

70 percent of customers feel employees in uniforms look neater and more professional.**


*2011, The ‘Apple Store Effect’, Financial Post
**2010, Weintraub Associates, an independent management consulting firm

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