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Top Healthcare Posts of 2015
01 Apr

Pick up your morning coffee or afternoon tea, kick back and put your feet up, while you get caught up on the top five healthcare posts of 2015.

Should fast-food restaurants be banned from hospitals?
30 Mar

Fast-food has been a controversial topic in the US for many years now – from how it contributes to childhood obesity to the various health effects it has on the body (who can forget Morgan Spurlock’s documentary Super Size Me?) to the use of harmful substances and chemicals like “pink slime” or aspartame. With all of the controversy and health concerns, one would think the last place you’d find a fast-food restaurant would be in a hospital. Guess again!

Fashionpoly™ Scrubs by Fashion Seal Healthcare®
25 Mar

It’s not very often that you hear fashion mentioned in the same sentence as healthcare, but over the past few years’ cutting edge technology has entered the field of healthcare fabrics.  These new fabrics are referred to as smart fabrics and are estimated to be worth over $400 million, with a growth potential of approximately 20 percent per year.

Leadership evolution: A nurse-led hospital
23 Mar

Everyone is used to the term physician-led hospital, but is the ever changing face of healthcare trending towards a nurse-led hospital?

Health 2.0: Social media & healthcare
16 Mar

With advancements in technology, it is only natural that the healthcare field would take advantage of the rapid waves of communication. The phenomenon, appropriately called Health 2.0, refers to how user-generated social media platforms, such as blogs, Facebook or Twitter, are being used as a means to promote collaboration between patients and various stakeholders in the healthcare industry.

Apple's Healthkit - Mayo Clinic App
11 Mar

With all of the gizmos and gadgets currently on the market to help you track your health, it was only a matter of time before someone released a comprehensive product to help the healthcare industry improve patient satisfaction – Apple’s Healthkit.

The uniform solution for patient safety
09 Mar

Patient Safety Awareness Week officially kicked off March 8 this year and is celebrated through March 14, but should remain a focus year-round. Most relate this week of recognition to slip-and-falls, but patient safety can also be directly affected by the uniforms worn by healthcare employees.  

CVS Minute Clinic
04 Mar

Do we want healthcare to be a quick and convenient consumer service, like a 15-minute oil change?  Maybe, maybe not…

Operating out of pharmacies, grocery stores, and "big box" stores, retail health clinics or Convenient Care Clinics (CCC’s) provide care for simple acute conditions, typically delivered by a nurse practitioner. With the role of retail clinics expanding and U.S. health care entering a dynamic period of change, it is important to consider what we know about this emerging healthcare setting.  

23 Feb

To quote the title of one of our previous blog posts, “Patient experience IS a trending topic but definitely NOT a fad.” While many healthcare organizations have taken notice of the trend in recent years and have taken action to improve the patient experience, some might not be getting the results they’d hope for.

Healthcare Marketing Trends for 2015
18 Feb

This year consumers are hungry for easy to consume “info-snacks” - delivered to us fast, when and how we want it.  And this doesn’t mean infographics.    According to Smith & Jones Healthcare Marketing, the average person won’t even scroll through an infographic anymore.  Actually, replace “scrolling” with “swiping”.    And make sure the consumer doesn’t have to dig for the information because they won’t.            
 
So, what if you have a lot to share?  Here are some tips from healthcare marketers, Smith & Jones:

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