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Hospital/IDN

CVS Minute Clinic
04 Mar

Do we want healthcare to be a quick and convenient consumer service, like a 15-minute oil change?  Maybe, maybe not…

Operating out of pharmacies, grocery stores, and "big box" stores, retail health clinics or Convenient Care Clinics (CCC’s) provide care for simple acute conditions, typically delivered by a nurse practitioner. With the role of retail clinics expanding and U.S. health care entering a dynamic period of change, it is important to consider what we know about this emerging healthcare setting.  

23 Feb

To quote the title of one of our previous blog posts, “Patient experience IS a trending topic but definitely NOT a fad.” While many healthcare organizations have taken notice of the trend in recent years and have taken action to improve the patient experience, some might not be getting the results they’d hope for.

Healthcare Marketing Trends for 2015
18 Feb

This year consumers are hungry for easy to consume “info-snacks” - delivered to us fast, when and how we want it.  And this doesn’t mean infographics.    According to Smith & Jones Healthcare Marketing, the average person won’t even scroll through an infographic anymore.  Actually, replace “scrolling” with “swiping”.    And make sure the consumer doesn’t have to dig for the information because they won’t.            
 
So, what if you have a lot to share?  Here are some tips from healthcare marketers, Smith & Jones:

Patient gowns - One size does not fit all!
16 Feb

Patients come in various sizes, from short to tall and skinny to wide. Offering all patients a standard gown in small, medium or large no longer suffices. Two specific patient groups that can be directly affected by the lack of patient apparel options are children and overweight patients. 

Patient Safety Awareness Week 2015
11 Feb


Patient Safety Awareness Week is right around the corner - March 8-14.  The theme for 2015 is "United in Safety".  The focus of this year's campaign is patient engagement and emphasizing the relationship between healthcare facility, the patient and their families.

Why is patient safety so important? Learn more about this hot topic by reviewing our top blog posts focused on patient safety:

GHHS "Tell Me More” program
09 Feb

As we learned in a previous post, the national Gold Humanism Honor Society (GHHS) office established the National Solidarity Day for Compassionate Patient Care in 2011 to promote provider-patient relationships based on caring, personalization, and mutual respect as a means to improving healthcare outcomes.

02 Feb

I would speculate most of us know someone that was admitted to a hospital and had something go wrong.  In the mid 1970’s one of my classmate’s father entered the hospital for surgery.  He ended up catching a disease that not only killed him, but the family parrot.

Is compassion missing in healthcare?
19 Jan

The usual deadline for my blog submission was coming up again and I was drawing a blank. Then a co-worker of mine suggested I write about how compassion has left healthcare. When I asked her to elaborate, she told me about the time her niece went to the hospital with severe adnominal pain. The emergency room doctor, while professional, didn’t show much if any empathy towards her niece. Then he recommended that she stay overnight with admissions wanting a $5000 deposit.

Healthcare uniform staples - Scrubs, lab coats and bodycams?
12 Jan

Due to the amount of instability in people these days, I understand the relevance and importance of the introduction of bodycams as part of the uniforms for our law enforcement agencies. This technology will give added protection to them as they work with a more insecure environment.   

Today I Will Weight Management Campaign — St. Mary’s Health, Evansville, IN - Ten Adams
07 Jan

With the rise of patients as consumers who have a choice of where they “purchase” their healthcare, there is renewed interest in healthcare marketing.  Mark Shipley, strategy director and co-founder of Smith & Jones, said in a statement: "Patients today are often referred to as healthcare consumers because they are as informed and self-directed in their care decisions as any retail shopper. To become relevant to this new breed of consumers, organizations will need to translate their brand messaging for smaller audiences at different stages of the decision process."

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Having a unified uniform program is vital to the health of an organization. However, have you ever thought about the manufacturer providing your company with uniforms?

Think back to your most recent visit to a hospital or doctor’s office. Did the nurse who took your pulse and blood pressure wash her hands before touching you?  How often are his or her scrubs laundered and sanitized?

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