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Long Term Care

Healthcare Social Media
13 Aug

Social media is making a big splash in the healthcare industry by making it easier for healthcare brands to communicate with current and potential patients.


The newest additional to the social media stream is Pinterest.  Pinterest allows you to educate, showcase and humanize your healthcare brand.  Many healthcare brands have not even tapped into the potential Pinterest offers to engage and inform your communities.  

Branded Uniforms
06 Aug

Have you met Don Draper?  He’s the lead character on Mad Men – a television show set in the 1960s, at a fictional advertising agency on Madison Avenue in New York City.  Don is a hard-drinking, chain-smoking executive with a shadowy past who has achieved success in advertising (thanks Wikipedia).  And boy does he know how to manage his personal brand.  From The Daily Muse, “When Don walks into a room, you know he means business—he dresses the part, arrives prepared, and is perfectly poised in his delivery.”  

Long Term Care Facility
18 Jul

Our lives revolve around a never-ending plan to save. We save for a new car, college, wedding, house, babies, car(s) for children, our children’s wedding (s) and retirement.  While some build their retirement fund to support their weekly golf games and condo in Florida, most don’t think about saving enough money in case they must enter a long-term care facility.

High Risk ICU Gown by Fashion Seal Healthcare
11 Jul

I noticed a trend in calls received by our Customer Care Team requesting high visibility patient gowns, and we would ask, “You would like patient gowns in colors like road construction workers wear?”   

The answer was, “Yes - our hospitals want to be able to see patients that wander.”
 

Enclothed Cognition and Chest Pumping
02 Jul

I had a big marketing presentation to give last week.  To prepare, I pumped out my chest and wore a white lab coat.  Ok, just kidding I didn’t… but maybe I should have.  Certain actions (e.g., chest pumping) make people act more confident.  This is called ‘embodied cognition’.  It’s also been determined certain clothes influence performance.  Researchers Adam Galinsky and Hajo Adam from Northwestern University have dubbed this dress-for-success theory as "enclothed cognition".   

Assisted Living Facility
20 Jun

The number of assisted living facilities has increased by almost 50 percent in recent years. Estimates indicate that over one million older persons live in what is considered an assisted living facility.

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Think back to your most recent visit to a hospital or doctor’s office. Did the nurse who took your pulse and blood pressure wash her hands before touching you?  How often are his or her scrubs laundered and sanitized?

I received a call from one of our salesmen the other day.  He asked, “Do we make any ugly scrubs for any of our customers?”

“Say again.”

I’ve been working in the customer service department for over 14 years, and it seems like there isn’t a day that goes by where I don’t learn something new.

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