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Long Term Care

23 Feb

To quote the title of one of our previous blog posts, “Patient experience IS a trending topic but definitely NOT a fad.” While many healthcare organizations have taken notice of the trend in recent years and have taken action to improve the patient experience, some might not be getting the results they’d hope for.

Healthcare Marketing Trends for 2015
18 Feb

This year consumers are hungry for easy to consume “info-snacks” - delivered to us fast, when and how we want it.  And this doesn’t mean infographics.    According to Smith & Jones Healthcare Marketing, the average person won’t even scroll through an infographic anymore.  Actually, replace “scrolling” with “swiping”.    And make sure the consumer doesn’t have to dig for the information because they won’t.            
 
So, what if you have a lot to share?  Here are some tips from healthcare marketers, Smith & Jones:

Patient gowns - One size does not fit all!
16 Feb

Patients come in various sizes, from short to tall and skinny to wide. Offering all patients a standard gown in small, medium or large no longer suffices. Two specific patient groups that can be directly affected by the lack of patient apparel options are children and overweight patients. 

Patient Safety Awareness Week 2015
11 Feb


Patient Safety Awareness Week is right around the corner - March 8-14.  The theme for 2015 is "United in Safety".  The focus of this year's campaign is patient engagement and emphasizing the relationship between healthcare facility, the patient and their families.

Why is patient safety so important? Learn more about this hot topic by reviewing our top blog posts focused on patient safety:

GHHS "Tell Me More” program
09 Feb

As we learned in a previous post, the national Gold Humanism Honor Society (GHHS) office established the National Solidarity Day for Compassionate Patient Care in 2011 to promote provider-patient relationships based on caring, personalization, and mutual respect as a means to improving healthcare outcomes.

02 Feb

I would speculate most of us know someone that was admitted to a hospital and had something go wrong.  In the mid 1970’s one of my classmate’s father entered the hospital for surgery.  He ended up catching a disease that not only killed him, but the family parrot.

Is compassion missing in healthcare?
19 Jan

The usual deadline for my blog submission was coming up again and I was drawing a blank. Then a co-worker of mine suggested I write about how compassion has left healthcare. When I asked her to elaborate, she told me about the time her niece went to the hospital with severe adnominal pain. The emergency room doctor, while professional, didn’t show much if any empathy towards her niece. Then he recommended that she stay overnight with admissions wanting a $5000 deposit.

Baby boomers staying in their homes
14 Jan

Startling statistics on the growing number of baby boomers turning 65 years old:

10,000 per day!

Yes, 10,000 baby boomers will turn 65 from now until 2029! This means that every 1 in 5 Americans will be age 65 or older. Those are some concerning numbers when you factor in the Federal Government has no plan on how to deal with this in regards to healthcare.

Healthcare uniform staples - Scrubs, lab coats and bodycams?
12 Jan

Due to the amount of instability in people these days, I understand the relevance and importance of the introduction of bodycams as part of the uniforms for our law enforcement agencies. This technology will give added protection to them as they work with a more insecure environment.   

Today I Will Weight Management Campaign — St. Mary’s Health, Evansville, IN - Ten Adams
07 Jan

With the rise of patients as consumers who have a choice of where they “purchase” their healthcare, there is renewed interest in healthcare marketing.  Mark Shipley, strategy director and co-founder of Smith & Jones, said in a statement: "Patients today are often referred to as healthcare consumers because they are as informed and self-directed in their care decisions as any retail shopper. To become relevant to this new breed of consumers, organizations will need to translate their brand messaging for smaller audiences at different stages of the decision process."

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Fashion Seal Healthcare® has been providing uniform program solutions to the healthcare industry for over 97 years. We know that the uniform apparel industry is always growing with key players entering the market each day.