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Branding

2016 - The Year of Changes
09 Mar

How many times have we heard that with a new year, comes many changes? Well you better buckle up because 2016 is going to be a fun year with many changes. In fact, many of these changes have already started last year. Changes that will impact both our personal lives and the way we do business. 

Scrub Catalog by Fashion Seal Healthcare®
17 Apr

In my last blog, I mentioned interviewing our catalog experts and that’s just what I did…

Our amazing Art Director and her team present several layout ideas to our Executive Management Team. Once a direction is decided on for the “feel” of the catalog, the page layouts are completed with three or four options. These layouts may have the garments grouped by color, style or fabrics depending on the focus of the catalog.

How effective are branded uniforms?
04 Feb

The New York Times previously reported that the healthcare industry spent more than $700 billion on advertising in 2011 and yet Chris Bevolo, author of The Marketer’s Guide to Brand Strategy, estimates that less than 20 percent of U.S. hospitals are guided by an active brand strategy.

Long Term Care Facility
24 Oct

It is well documented that the American population is getting older thanks to the famous “Baby Boomer” age group born in the middle of last century - seems like only yesterday for some of us (me included).  It is interesting to watch kids growing up today who don’t know a time without cell phones, computers or the internet – if you ponder on this too long then you know you’re a boomer for sure.  Here are some facts about our aging population that you may find interesting:

Branded Uniform Program by Fashion Seal Healthcare
10 Oct

Today when visiting healthcare facilities, whether acute or non-acute, the question of branding always comes up during discussion when developing a uniform program.  Common questions include:

Crossover Tunic, Side Flex Tunic & Raglan Sleeve Scrub Shirt by Fashion Seal Healthcare
17 Jun

Recent studies show that over the next five to seven years, acute healthcare opportunities will grow at steady rates but with no major increases anticipated. However, the non-acute market is expected to boom, with growth rates in double digits -- expected to be at least 12 to 15 percent. With changes in the national healthcare policy landscape, acute facilities are pushing their customers to non-acute facilities in an effort to free up valuable space and trim costs.

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