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Healthcare Consumers

TBT: Healthcare consumers - Does the patient experience trump costs?
21 Jan

I was recently reading through PatientExperience.com, and I came across two articles highlighting a report developed by Pricewaterhouse Coopers (PwC) on the patient experience in healthcare. According to PwC – the healthcare consumer’s “personal experience is the number one reason for choosing a doctor or hospital”. It may be intuitive that someone would not make a price decision when their health is at stake, but PwC‘s study indicates that “healthcare is the ONLY industry where patient experience trumps price”.

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