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Scrub Catalog

TBT: Designing a scrub catalog
19 Nov

 

Last week we had the opportunity to do an on-site photo shoot at a hospital in Saint Petersburg. It’s always exciting to be on a photo shoot set, especially one like this where we are in an active environment. Doctors, nurses and ancillary staff kept passing by to take a peek, share their own stories and naturally, to talk about healthcare uniforms.

 



Here are a few behind the scenes shots from our on-site photo shoot:

Scrub Catalog by Fashion Seal Healthcare®
26 Aug

The styles were selected, photos were taken, and the layout and editing are complete! Before we go to print we must now design and finalize one of the most important parts of the Scrub Catalog – the cover. After all, the cover is what entices customers to open the catalog in the first place. While the idea of creating a cover sounds a lot easier than creating a whole catalog, the process itself take sometimes take just as long!

Scrub Catalog by Fashion Seal Healthcare®
17 Apr

In my last blog, I mentioned interviewing our catalog experts and that’s just what I did…

Our amazing Art Director and her team present several layout ideas to our Executive Management Team. Once a direction is decided on for the “feel” of the catalog, the page layouts are completed with three or four options. These layouts may have the garments grouped by color, style or fabrics depending on the focus of the catalog.

Scrub Catalog by Fashion Seal Healthcare
04 Mar

Welcome to Part 2 of the series “How to make a scrub catalog”. Since Part 1, we have progressed to definite decisions on styles, fabrics and colors. Now our Catalog Team will take the lead on moving the catalog forward into the visual stages. This talented team includes:

Scrub Catalog by Fashion Seal Healthcare
13 Feb

Welcome to the series “How to make a scrub catalog” Part 1. I started this series somewhat backwards with my behind the scenes access to our scrub catalog photo shoot, but never fear I will take you back to where it all started. I think you will be truly amazed at the process of creating a new catalog.

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