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Scrub Catalog by Fashion Seal Healthcare

Welcome to Part 2 of the series “How to make a scrub catalog”. Since Part 1, we have progressed to definite decisions on styles, fabrics and colors. Now our Catalog Team will take the lead on moving the catalog forward into the visual stages. This talented team includes:

•    Two Catalog Coordinators from Marketing
•    Sr. Designer from Design
•    Merchandiser/Stylist from Design (which is me)

First things first, we schedule photo shoots with our photographer. Depending on how many garments are being placed in the catalog determines how many photo shoots are needed and the same goes for the number of models we use. Models are selected by reviewing comp cards from various modeling agencies. Comp cards serve as the latest and greatest from a model's portfolio, which includes:

•    Two or more photos
•    HeightAlexa Model & Talent Management - Comp Card
•    Weight
•    Measurements (chest, waist, hips)
•    Shoe size
•    Hair and eye colors

Once the models are selected, we bring them in for what’s referred to as a “look/see.” A “look/see” is a confirmation of what was presented on the comp card and to ensure our garments fit the models. As the saying goes “sometimes a picture doesn’t tell the true story.” Well believe me, we’ve had our fair share of situations where we think we are getting an Angelina Jolie look alike and it ends up being Jessica Rabbit instead! Suffice to say, the “look/see” alleviates a lot of issues prior to the actual photo shoots.  

Now on to my favorite part, the photo shoots!  As you can see in my video blog post “Behind the scenes access - Scrub catalog photo shoot,” photo shoots are a lot of fun, but also a lot of work. As the photographer snaps away, we must make sure our models are always camera ready. We are constantly hemming, pinning and primping to ensure we get some amazing shots.

After each photo shoot, we receive contact sheets with all the photos that were taken that day. We receive anywhere from 50 to 100 contact sheets, which we go through to pick our favorite shots. Several people are involved in this process, so it can be very interesting and as you can imagine very time consuming. What looks good to one person may not look quite so good to another.

Once our final selections are made, the Catalog Team enlists the help of our Graphic Designers to prepare the photos for the catalog. At this point, our Catalog Coordinators already have an idea of what the layout will look like, but it really starts to take form as the images are finalized and dropped in.
Scrub catalog photo shoot by Fashion Seal Healthcare
Stay tuned for Part 3 of the series “How to make a scrub catalog” where I will be interviewing our Catalog Coordinators as they explain the layout process.

Missed the rest of this series?  Check out the whole series:

Sneak peak! Designing a scrub catalog
Designing a scrub catalog - Part 3
Designing a scrub catalog – Part 4

 

 

 

 

Sandy Pegler is a Senior Client Services Manager for Superior Uniform Group. She has more than 30 years’ experience in account management, as well as apparel program design and merchandising.

 

 

 

 

 

 

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