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17 Jun

Destination Medical Center – Differentiate your hospital from the crowd

Destination Medical Center Image - Rochester, MN

As hospitals continue to be swallowed up by the big healthcare systems, they need to be creative in differentiating themselves from the crowd.  Destination Medical Center (DMC) just might be the next big trend to do just that.

So what is a DMC?  A term coined by the city of Rochester, MN, it is an innovative economic development initiative to secure Minnesota's status as a global medical destination now and in the future.  Sounds pretty fancy – but what does it really mean for patients and citizens of the city of Rochester?

The city of Rochester has recognized that for the Mayo Clinic to continue to be successful in today’s competitive health care environment, Rochester needs to be able to sustain quality access, development, service and public infrastructure.  Not an easy task – hence why the city of Rochester created the Destination Medical Center Group.

Recent DMC group initiatives for the city of Rochester include:

  • Hilton hotel with special amenities tailored to meet the needs of their medical patients including a place in the building to draw blood
  • Purchase of the Chateau Theatre – exact plans of how the theatre will be utilized are yet to be announced

The DMC initiative for the city of Rochester will create 30,000 new jobs over the next 20 years.

The Cleveland Clinic in Cleveland, OH has been creating a similar type of environment surrounding their hospital campuses.  Features include:

  • InterContinental Hotel & Conference Center connected to the campus via a walkway
  • InterContinental Suites Hotel located on the main campus incorporates a “wellness focus”
    • Creating an oasis for guests to relax, rejuvenate and improve their overall mental and physical well-being
  • Childcare
  • Health & Wellness Center featuring an outdoor walking track, heated indoor pool, yoga, chair massages, music concerts, etc.
  • And so much more!

In addition, the city of Lakewood is working with the Cleveland Clinic to replace the Lakewood Hospital with a “family wellness campus” that will be 62,000 square feet.  

Is this a wave of the future?  As hospitals look for a way to differentiate themselves, this would be a great opportunity for hospitals to partner with their city to build a destination medical center that would not only enhance their mission of patient-centered care, but also bring new jobs and revenue to the community.


Jessica Bleess was a Sr. Marketing Specialist at Fashion Seal Healthcare®. Jessica has more than five years of experience in digital marketing.


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