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27 Oct

If orange is the new black, is grey the new white?

Apparel by Fashion Seal Healthcare®

The Pantone Fashion Color Report for Fall 2014 included Aluminum, describing it as a “futuristic stainless steel shade that serves as a complex neutral.”  A quick search of Pinterest reveals a host of boards featuring this “complex neutral” as the new white. Ignoring any 50 Shades of Grey references, the grey color family invokes a cosmopolitan, city-sidewalk, industrial chic vibe.       

Our own in-house design team agrees – in fact, in our new Idea Book for ancillary departments, we’ve rolled out a new grey athletic mesh knit shirt based on positive customer reactions to this shade. Grey is a flexible neutral that can be coordinated with many different corporate color schemes and is great backdrop for an embroidered logo. We’ve also seen a darker shade of grey rise in popularity in the healthcare market.  For example, our pewter Simply Soft® scrub line is a sophisticated neutral to support branding across the entire continuum of care – spanning acute and non-acute.  

Our Fashion Seal healthcare® design team has created several uniform program inspiration boards featuring this popular neutral. Contact us at info@FashionSealHealthcare.com if you’d like to see how grey can be incorporated into a color-coded by role program for your organization. 

 

 

Viv Smith was the Director of Marketing at Fashion Seal Healthcare®. Viv has more than 10 years of experience in digital and interactive marketing.

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